City's New Tourism Campaign Highlights 1-Star Reviews

Vienna—home of the "boring" Hofburg palace, among other attractions—wants people to start ignoring online reviews and discover the city for themselves. The Austrian capital has launched a new "Unrating Vienna" campaign, which highlights terrible reviews from TripAdvisor and elsewhere, including one that complained "the paintings are disgusting" in the world-renowned Leopold Art Museum, Quartz reports. "So who decides what you like?" the campaign asks. Another review being highlighted complains that there are "not enough towers" at famous 12th-century St. Stephen's Cathedral. "Online ratings are not always the right path to take when it comes to looking for relaxation and moments of enjoyment,” says Norbert Kettner, managing director of Vienna Tourist Board, per the Telegraph. The campaign, he says, is "intended to make people sit up and think and trigger broader public discussion.” (More Vienna stories.)