Last Chance for Gossip Girl Network?

A ratings dip is threatening the CW network, sparking chatter that the newbie operation might not make it past year three, the Wall Street Journal reports. Despite the buzz about its racy teen drama Gossip Girl, CW has lost 28% of its young adult target audience. A critical problem is that younger viewers tend to watch shows like Gossip Girl on the internet rather than TV, which bites into ad dollars.

“Our young audience certainly knows how to get their content in different ways, and we have to figure out different ways to measure how they’re getting it,” said CW's president. (More television stories.)