Coca-Cola's Next Frontier Might Involve Marijuana

Company reportedly in talks with Canadian firm over cannabis-infused drinks
By Newser Editors,  Newser Staff
Posted Sep 17, 2018 11:50 AM CDT
Coke May Get Into Pot
Bottles of Coca Cola sit on a shelf in a market in Pittsburgh, Wednesday, Aug. 8, 2018.   (AP Photo/Gene J. Puskar)

Coca-Cola's next big line of products might revolve around a more adult beverage. Bloomberg reports that Coke is in partnership talks with a Canadian company called Aurora Cannabis, the possible outcome being health drinks infused with cannabis and marketed as remedies for ailments such as cramping and inflammation. Neither company confirmed the talks, but they didn't exactly deny them, either. "Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," said a Coke statement, per MarketWatch. "The space is evolving quickly." Coke's would be the first entry into the cannabis market by a major manufacturer of non-alcoholic drinks, notes Reuters. (More Coca-Cola stories.)

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