Gawker Is Coming Back

CEO of Bustle Digital Group announces relaunch
By Evann Gastaldo,  Newser Staff
Posted Sep 11, 2018 4:57 PM CDT
Gawker to Be Relaunched
Attorney Kenneth Turkel addresses the jury about Gawker Media's increased website traffic as a result of a posted sex video on its site as he argues on behalf of his client Hulk Hogan during the trial of Hogan's lawsuit against Gawker media, in St. Petersburg, Fla. on Friday, March 18, 2016.   (Boyzell Hosey/The Tampa Bay Times via AP, Pool)

More than two years after the death of Gawker comes news of the website's return. Bryan Goldberg, founder and CEO of Bustle Digital Group, was the winning bidder when Gawker Media's remaining assets were sold off in July after the company was sued into oblivion over its publication of Hulk Hogan's sex tape; Silicon Valley billionaire Peter Thiel bankrolled the lawsuit. Now, in a memo Goldberg sent to Bustle staff that has been obtained by Variety, Goldberg announces that Gawker will relaunch, most likely in the first half of next year. "We won’t recreate Gawker exactly as it was, but we will build upon Gawker’s legacy and triumphs—and learn from its missteps," the memo reads. "In so doing, we aim to create something new, vibrant, highly relevant, and worth visiting daily." Goldberg also co-founded Bleacher Report.

Amanda Hale, most recently chief revenue officer of culture website The Outline, has been hired as the publisher of the reborn Gawker. No editorial staff has yet been hired. Though the site will have access to the shared resources, technology, and business platform used by the company's websites (including Bustle, Elite Daily, and Romper), "Gawker will be completely distinct from our other properties and sit within a separate corporate subsidiary," the memo reads. Goldberg also acquired ownership of Gawker's archive of almost 200,000 articles, and it's not clear what will become of those, though a source says Goldberg plans to maintain access to them. The Thiel-funded lawsuit forced Gawker Media to file for bankruptcy and sell six of its websites (which also included Gizmodo, Jezebel, and Deadspin) to Univision, which is now seeking to re-sell those sites. Univision decided the actual website was too risky and transferred it back into the bankruptcy estate, from which Goldberg eventually bought it, CNN explains. (More Gawker stories.)

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