Here's the First New Hershey's Bar Since 1995

Introducing Hershey's Gold
By Newser Editors and Wire Services
Posted Nov 2, 2017 1:06 PM CDT
Hershey Bars Now Come in Milk, Dark, White ... and Gold

The first new candy bar to carry the Hershey's name in more than two decades is set to hit shelves next month, the AP reports. The Hershey, Pennsylvania-based candy maker says Hershey's Gold will go on sale Dec. 1. It's described as a caramelized cream bar embedded with salty peanut and pretzel bits. Hershey's says the bar is a response to trends that it says show "the rising popularity of crunchy multi-textured candy." Hershey's Gold will be the fourth flavor for the brand and the first new one since Hershey's Cookies 'n' Creme was introduced in 1995.

The original milk chocolate Hershey's bar was released in 1900 and was followed up by the dark chocolate Special Dark variety in 1939; the Cookies 'n' Creme bar is a white chocolate bar. The new bar is, in fact, a golden color, and the Sacramento Bee explains that it's a celebration of the chocolate maker's sponsorship of the US Olympic team. Members of Team USA, including Simone Biles, Apolo Ohno, and Rico Roman, are promoting the bar. As Food & Wine explains, there's no actual chocolate in the new bar, which its taste testers say has "a satisfying crunch" and Hershey's "signature creaminess," making it taste "like a Hershey's product even if there isn't any chocolate in it." (Read more Hershey stories.)

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