Oprah Is About to Show Up in Your Fridge

Star partners with Kraft Heinz to sell comfort food with 'unexpected nutritious twists'
By Arden Dier,  Newser Staff
Posted Aug 10, 2017 9:57 AM CDT
Oprah Now Has Her Own Food Line
Oprah Winfrey attends the premiere of "The Immortal Life of Henrietta Lacks" on April 18, 2017, in New York.   (Photo by Andy Kropa/Invision/AP)

Oprah Winfrey apparently wasn't content hawking Weight Watchers fare. The media mogul has officially launched her own line of refrigerated comfort foods with Kraft Heinz, reports CNNMoney. Winfrey, who loves eating food from her garden, says she wanted to make "nutritious comfort foods more accessible to everyone." The first eight products in her O, That's Good! line therefore include four soups (Creamy Butternut Squash, Creamy Tomato Basil, Baked Potato, Broccoli Cheddar) and four sides (Original Mashed Potatoes, Garlic Mashed Potatoes, Creamy Parmesan Pasta, Three Cheese Pasta) with "unexpected nutritious twists."

The parmesan pasta, for example, includes white bean puree, while the potato sides sneak in mashed cauliflower, reports USA Today. It was actually Winfrey's personal recipe for mashed cauliflower and potato that inspired the food line, Winfrey says, telling People she ate "more cauliflower and potatoes than you can imagine" to come up with a dish that's healthy but also tasty. The eight products, with no artificial flavors or coloring, will retail for $4.99 per soup and $4.49 per side, with 10% of profits going to charities Rise Against Hunger and Feeding America. They should be in stores nationwide by the end of September. An ad campaign featuring Winfrey will follow in October. (More Oprah Winfrey stories.)

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