As the Muslim holy month of Ramadan kicked off over the weekend, so, too, did an ad by a telecom company in Kuwait tackling terrorism. CNN reports on Zaid's three-minute music video, which has so far amassed more than 3.6 million views, showing a suicide bomber being confronted by victims (some of them actual victims of past terror attacks) in the wake of a bus bombing. "You've filled the cemeteries with our children and emptied our school desks," a child's voiceover notes as the man works on his weapon, while others refute him after the act has been carried out. "I bear witness that there is no God but Allah," he tells a busload of dust-covered passengers, to which one man responds, "You who comes in the name of death, He is the creator of life." The terrorist is then driven out by a crowd, with one man singing phrases such as, "Let's bomb delusion with the truth."
The Guardian notes TV viewing spikes in Arab communities during Ramadan, as people hunker down at home to fast. The video is earning praise, with one prominent Emirati commentator calling it "a beautiful ad on counter violence and extremism" on Twitter. Yet others were rankled by the fact that terrorism victims were featured (some say it's exploitative) and that an actor played the part of Omran Daqneesh, the child in a now-famous photo out of Syria after his home was hit in an airstrike. "Part of justice for any victim is to expose his killer," one writer notes, pointing out the real Omran wasn't attacked by extremists but by the Syrian regime. Still others say the ad just preaches to the choir and doesn't get to the heart of what drives terrorism. "What's the ad saying? … The criminals … will laugh at us," a Syrian communications expert says. (A US airport's anti-terror efforts.)