Your Favorite Hershey's Treat May Be Shrinking Soon

The company has vowed to cut calories in its products by 2022
By Michael Harthorne,  Newser Staff
Posted Apr 25, 2017 7:19 PM CDT
Hershey's Vows to Cut Its Calories by 2022
Hershey's is trying to cut calories, which is ironic since it's ruined so many similar attempts by chocolate lovers over the years.   (AP Photo/Charlie Riedel, File)

By 2022, half of all Hershey's individually wrapped sweets will contain 200 calories or fewer, USA Today reports. And sure, according to Penn Live, that means your chocolate bar might be a tad smaller. But it will also allow you to—in the words of the company—make "smarter snack choices." Currently, less than a third of Hershey's individually wrapped treats come in under the 200-calorie mark. In addition to making some items smaller, the company will hit its calorie goal by reworking the recipe for some items. A Hershey's spokesperson calls the goal "very close," as the standard Hershey's chocolate bar is already only 210 calories.

Hershey's is also aiming to put a calorie label on the front of all its packaging by the end of 2018. Currently 70% of Hershey's packaging has the label. The company also plans to make king-size treats easier to share or save for later, presumably to discourage customers from eating the whole thing at once. The announcement from Hershey's comes as executives industry-wide are realizing that consumers' increasing desire for healthier foods may not be a temporary fad, Fortune reports. (Read more Hershey stories.)

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