Hot Crowdfunding Product: 'Lego' Tape

Meet Nimuno Loops
By Evann Gastaldo,  Newser Staff
Posted Mar 15, 2017 8:27 PM CDT

The latest hit of the crowdfunding world: a "Lego-compatible tape." Nimuno Loops is an adhesive tape covered in Lego-like bumps; according to its Indiegogo campaign, it works with not only Lego blocks but Mega Bloks, Kreo, and other building systems. It comes in rolls, so it can be cut to the size you need; it's flexible, so you can use it to build around corners; and, of course, it's tape, meaning you can turn any of your non-Lego toys into ... Lego toys. As UPI notes, the crowdfunding campaign went absolutely crazy: The creators set $8,000 as their goal; as of this writing Wednesday, the project had raised more than $600,000—and the campaign doesn't end for another month.

The campaign has been getting a lot of press, with Nimuno Loops being called "genius," "a great idea," "a game-changer," and "so simple that it’s surprising LEGO didn’t even think of it yet." Perhaps the best part? As CNET notes, the tape is soft, unlike actual Legos—"so go ahead and stick this tape to your floor. Take your shoes off. Step on it. Dance on it. Revel in its gentle caress. Just be careful once you attach the hard, plastic feet-biting bricks." Eleven bucks will get you two rolls of tape, or for $34 two each of three colors—green, blue, and red. It also comes in grey. One of the only concerns raised by bloggers: How many times will the tape, which claims to be reusable, hold up under re-positioning? (Read more crowdfunding stories.)

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