After Bitter Election, Color of the Year Aims to 'Revive'

Pantone's choice for 2017 is 'greenery'
By Arden Dier,  Newser Staff
Posted Dec 8, 2016 11:23 AM CST
After Bitter Election, Color of the Year Aims to 'Revive'
Pantone's color of the year for 2017 is "greenery."   (Pantone via AP)

Kermit the Frog will approve of Pantone's color of the year for 2017. It's "greenery," "a fresh and zesty yellow-green shade" similar to chartreuse that might also remind you of Granny Smith apples or grass. Fast Company—which likens greenery to the color of "Slimer from Ghostbusters"—acknowledges there's an element of freshness to the "decidedly optimistic" tone but also "a tinge of sourness," which is appropriate given that "half the country is seeing red." Indeed, while its color of the year typically shows up at weddings, on walls, and in fashion, per Quartz, Pantone's real goal is to convey a message with its choice. In this case, greenery "evokes the first days of spring when nature's greens revive, restore, and renew."

More than that, it "symbolizes the reconnection we seek with nature, one another, and a larger purpose … amid a complex social and political landscape," a color expert explains. "This wasn't meant to be soothing. This was meant to be bold," adds the VP of the Pantone Color Institute. "We're living in a time where your voice needs to be heard." In addition to the current political climate and environmentalism, per CNN, Pantone was also inspired by kale smoothies, greenery in urban spaces, and stars like Kylie Jenner, Lena Dunham, Katy Perry, and Madonna, who dyed their hair green this year. Greenery was also spotted on a Keurig coffeemaker and Skoda and Mercedes cars, per the AP. (This color is said to remind people of death.)

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