Pizza.com Name Sells for $2.6M

The domain name pizza.com sold at auction yesterday for $2.6 million, netting a tidy little profit for a Baltimore man who bought 14 years ago for $20, the Baltimore Sun reports. Seller Chris Clark held onto the name over the years, making sure to keep up with the $20 annual registration fees. Then he read that vodka.com recently sold for $3 million, and "I thought, 'Why don't I just try to see what the level of interest is?'" he said.

"It's crazy, it's just crazy," said Clark, 43, of his windfall. “It will be recognized highly by Google as being relevant to pizza,” declared one expert of the domain. “In '94, you could have just registered everything and anything," laments Clark. "I think about that now, yeah." (More pizza stories.)