Hershey Kisses Roll Out Biggest Change in 25 Years

Hershey's Kisses Deluxe will be bigger, with a hazelnut center
By Arden Dier,  Newser Staff
Posted Oct 20, 2015 10:19 AM CDT
Hershey Kisses Roll Out Biggest Change in 25 Years
Introducing Hershey's Kisses Deluxe.   (Hershey)

Not since Hershey added almonds to its Kisses a quarter-century ago has the brand undergone a bigger change than this, say officials: Introducing Hershey's Kisses Deluxe—a chocolate twice the size of the original Kisses with a hazelnut center and rice crisps, per USA Today. The new gold-wrapped product was actually tested in China in 2013, though with wheat crisps rather than rice, but it will hit US stores for the first time on Nov. 5. Available until at least Valentine's Day, they'll sell in packages of three for $1 to 75 for $32. (Hershey is also experimenting with 3D chocolate.)

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