Group Slams Walmart Over 'Made in USA' Claims

Group says Walmart uses patriotic label too easily
By Neal Colgrass,  Newser Staff
Posted Jun 29, 2015 5:45 PM CDT
Walmart Products, 'Made in the USA'? Maybe Not
Walmart once advertised this product as "Made in USA."   (

An advertising watchdog group warns you to beware of patriotic "Made in the USA" labels on some Walmart products, saying the company uses them far too liberally. The group Truth In Advertising sent Walmart CEO Doug McMillon a letter last week saying that "Walmart's website is mired in USA labeling errors," and ran down a few examples, per the Consumerist:

  • The company's store brand Equate Beauty Wedge Applicator Sponges, formerly labeled "Made in the USA" on the website, "are made in China according to the product packaging," the letter says.
  • Some "USA" labels conflict with the product information on the same Web page, according to the letter—including Equate 7 Day Dental Whitening System Advanced Whitening Wraps (imported) and Almay Intense I-color Liquid Eye Liner (made in Germany).
  • Some USA labels ignore the fact that the product is only partly made, or is assembled rather than made, in the US, the letter adds.

"False made in USA labeling on Walmart’s website has misled consumers looking to purchase American-made products," says Executive Director Bonnie Patten. In response, Walmart says the two Equate products only recently located in the US—yet the "Made in the USA" label on them is now gone, the Consumerist notes. Walmart adds that it's undertaking "a more extensive quality assurance review" of its website. While there's no official standard for "Made in the USA" labeling, companies can get sued over it for false advertising, AGBeat reports. Click to see a more extensive TINA review of Walmart's "USA" labeling. (More Walmart stories.)

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