America Going Really Bananas for Twinkies

Some stores sold out within hours of Hostess snack's return
By Newser Editors and Wire Services
Posted Jul 18, 2013 10:52 AM CDT
America Going Really Bananas for Twinkies
Twinkies are displayedMonday, July 15, 2013 in Gilbert, Ariz.   (AP Photo/Matt York)

Twinkies' near-death experience may have ultimately been a good thing: Hostess Brands says demand for Twinkies and CupCakes is at a record high since the snack cakes returned to shelves just days ago. The Twinkies are a bit smaller than before (38.5 grams per cake, down 4 grams from their previous weight), but that hasn't shrunk their popularity. Hostess says sales of its products are seven times greater than historic levels.

Orders are three to six times greater than its production capacity, even though it is running bakeries at maximum levels. Numerous retailers told Hostess this week that they had sold out of the snack cakes within hours of them being displayed. (More Twinkies stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.