Twinkies Will Be Saved

Analysts think the brand is too valuable to disappear
By John Johnson,  Newser Staff
Posted Nov 17, 2012 8:13 AM CST
Twinkies Will Be Saved
Twinkies are displayed for sale at the Hostess bakery in Denver, Colo. on Friday.   (AP Photo/Brennan Linsley)

Day one of the post-Twinkie apocalypse brings news of stores selling out, prices soaring on eBay, and people waxing nostalgic all over Facebook, reports ABC News. Which is precisely why Twinkies aren't going away, writes Dan Primack at Fortune. The "brand still has value, and will be acquired." Ditto for Ding Dongs and probably Wonder Bread. They may not be made by Hostess, but they will be made.

Primack thinks it's most likely that another bakery will buy Twinkies, and in a post at NBC News headlined "Relax, Twinkies likely to live on," Martha C. White notes that the makers of Entenmann's, Tastykake, or Little Debbie products are prime contenders. At Forbes, Robert W. Wood sure hopes so. He rounds up some of Twinkies' bigger cultural milestones (remember the "Twinkies defense"?) and concludes with this: "Twinkies matter." (More Twinkies stories.)

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