The Best Nike Ad of the Games?

A Nike Olympic ad that asks us to "find our greatness" has highlighted its unlikely star: 12-year-old Nathan Sorrell. He's the hefty boy who's jogging—or perhaps chugging—in from the horizon as a voiceover tells us that "greatness is no more unique to us than breathing. We're all capable of it. All of us." It's one of a series of ads honoring the fitness feats of ordinary folk who live in Londons around the world. Nathan's is London, Ohio, reports USA Today.

Nathan's not your average up-before-dawn jogger—he admits to throwing up on one take—but his determination looks real enough, and it's inspiring people on YouTube. "Go Nathan go!" reads one comment. "You already have greatness! I'm getting off my butt and going for greatness too!" Others accuse Nike of exploiting an obese child, but Nathan says he plans to trim down with diet and exercise. If he succeeds, Nike will return to film him again and "reinforce its message," reports the Record Herald. (More Nike stories.)