Simpson's Baby Could Make Her $14M—or More

A wealth of opportunities to cash in on Maxwell Drew Johnson's birth
By Evann Gastaldo,  Newser Staff
Posted May 3, 2012 9:05 AM CDT
Updated May 3, 2012 10:31 AM CDT
Simpson's Baby Could Make Her $14M—or More
In a April 26, 2011 file photo, Jessica Simpson poses at Us Weekly's Annual Hot Hollywood Style Issue event, in Los Angeles.   (AP Photo/Chris Pizzello, File)

Now that Jessica Simpson has finally given birth, the real work begins: namely, the work of cashing in on baby Maxwell Drew Johnson to the tune of $14 million. That’s how much Fox News estimates Simpson can make by, first of all, adding diaper bags, maternity clothes, and other related products to her brand—an empire that already makes as much as $1 billion per year. Those mom and baby products could add $5 million to her annual take-home pay, and she could easily score another $5 million—or more—per year by signing on for a reality show about her life as a new mom.

She’ll probably earn an additional $3 million from her Weight Watchers endorsement deal (depressing statistic: Celebrities can earn up to $33,000 per pound they lose), plus another million simply by tweeting endorsements of other mom and baby brands. She can also, of course, score some cash by selling the first pictures of Maxwell, but the Huffington Post estimates she’d make just $100,000 to $500,000 doing so. For more on Simpson, click to see how her family is reacting or check out photos of her $3,784-a-night birthing suite. (More Jessica Simpson stories.)

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