Greenpeace Slams Apple's 'Dirty' iCloud

Company disputes Greenpeace's data center figures
By Rob Quinn,  Newser Staff
Posted Apr 18, 2012 12:25 AM CDT
Updated Apr 18, 2012 1:03 AM CDT
Greenpeace Slams Apple's 'Dirty' iCloud
Then-Apple CEO Steve Jobs shows an image of the new storage center for iCloud at the Worldwide Developers Conference in San Francisco last year.   (AP Photo/Marcio Jose Sanchez)

Apple is the worst offender among tech giants relying on "dirty energy" like coal to fuel gigantic data centers, according to a scathing Greenpeace report released this week. The report also slammed Amazon and Microsoft for excessive energy use, while praising Facebook, Google, and Yahoo for their efforts to use more renewable energy for cloud computing. Apple disputed the Greenpeace report, saying its data center now under construction in North Carolina will use 20 megawatts at full capacity, not the 100 megawatts Greenpeace estimates.

Solar panels and fuel cells powered by bio-gas will make the North Carolina facility "the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100% renewable energy," Apple said. A Greenpeace spokesman questioned how the 500,000-square-foot data center would only consume 20 megawatts, but he welcomed the greater transparency from Apple, CNET notes. "Apple has the highest percentage of coal power, and has been highly reluctant to disclose anything about their data centers," he said. (Read more iCloud stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.