Obama Camp Depicts Romney as Don Draper

Strategy is to depict him as living in the past: Politico
By John Johnson,  Newser Staff
Posted Apr 13, 2012 1:28 PM CDT
Obama Camp Depicts Romney as Don Draper
Mitt Romney speaks to a crowd in Warwick, R.I., Wednesday.   (AP Photo/Steven Senne)

The political story generating the most buzz today seems to be "The Draperizing of Mitt Romney" by Politico. In it, the writers make the case that team Obama is trying to equate Romney with Don Draper of Mad Men, basically "a hopelessly retro figure who, on policy and in his personal life, is living in the past." It notes that David Axelrod joked to CBS that Romney "must watch Mad Men and think it's the evening news," referring to an era in which "bosses could dictate on women's health."

Applying the strategy to women's rights and the mommy wars could be politically volatile, as the recent hubbub over Hilary Rosen's she-never-worked-a-day dig on Ann Romney proved. But Politico talks to Democrats who say privately that the issue—generally, both Romneys' ability or lack thereof to relate to everyday modern families—is a winner in the long run. A Romney spokesman responds: “We’re under no illusions about their intent to smear Mitt Romney to avoid talking about the real issues, and we understand they will do or say anything in an attempt to tear him down.” (A Cafe Mom blogger thinks the Draper analogy mostly makes sense.)

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