Food & Wine Gets Reality TV Twist

Reality television apparently isn't too lowbrow for Food & Wine. The magazine's January issue will feature a 24-page special section called Top Chef Magazine. The articles, which will be labeled as an advertorial, will focus on aspects (culinary, we assume) of the Bravo show's contestants. If it does well, the section may return quarterly—or follow the standalone path taken by Every Day With Rachael Ray. The section could very likely turn out to be a smart bet for Food & Wine, a longtime sponsor of the program, notes Adweek: Top Chef is currently cable's No. 1 food show. (More Food & Wine stories.)