Time's Up for Tiger Woods, Tag Heuer

Swiss watch firm ends sponsorship deal after sex scandal
By Matt Cantor,  Newser Staff
Posted Aug 8, 2011 8:04 AM CDT
Tag Heuer Ends Sponsorship Deal With Tiger Woods
A billboard for Tag Heuer watches featuring golfer Tiger Woods is seen in Los Angeles on Monday, Dec. 14, 2009.   (AP Photo/Damian Dovarganes)

If you thought the fallout from Tiger Woods' sex scandal had long since ended, well, you'd be wrong. Tag Heuer has become the sixth firm to end a sponsorship deal with Woods following the revelation of his many affairs, the Telegraph reports. The Swiss luxury watch maker reportedly exited the partnership following the expiration of his current contract. The deal was said to be worth some $10 million; Woods has already lost $25 million in deals with Accenture, AT&T, Gatorade, Gillette, and Golf Digest. (More Tag Heuer stories.)

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