The champion of breakfast beers the world over, Guinness is facing stiff competition from more refreshing lagers targeting the after-work crowd. Sales in in Britain were off 13% in each of the last 2 years, the BBC reports, and in Ireland, where the black stout has been the best-selling beer for decades, sales have dropped 30% since 2001.
The company enjoys strong sales in the US and Nigeria, its first export market. To counter slipping sales, the brewery is launching Guinness Red, a smoother, sweeter stout that “maybe bridges the gap between a stout and an ale,” says an analyst. But he warns that since both markets are declining, something that sits on the fence "is probably unlikely to work." (Read more beer stories.)