Price War Moves High Def DVD Players

Competing HD-DVD and Blu-Ray makers drop prices under $200
By Lucas Laursen,  Newser Staff
Posted Nov 23, 2007 10:45 AM CST
Price War Moves High Def DVD Players
A Toshiba HD-DVD disc player. (AP Photo/Reed Saxon, file)   (Associated Press)

Sales of high-definition DVD players have been languishing because customers were unwilling to choose one of the two competing formats—Blu-ray or HD DVD. But this holiday season may change that, with retailers dropping prices from upward of $400 to under $200, reports the Wall Street Journal. And Wal-Mart fueld the nascent  price war by offering an older model of a Toshiba player for under $98.89.

Wal-Mart's price stood for just 48 hours, but it moved 90,000 to 100,000 Toshiba players. “They've shown that people will bite if the price is low,” says one analyst. Blu-ray makers are responding with similar price cuts. Blu-ray fits 50GB onto its disks—compared to HD DVD's 30GB—making it a favorite of studios and hard-core fans, but Blu-ray’s higher cost has meant slightly slower adoption. (Read more Sony stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.