McDonald's Coffee Drinkers Most Loyal

It may be a burger chain, but McDonald’s is winning the battle for coffee customers’ devotion, a study finds. In a given month, just 29% of McDonald’s customers hit up Starbucks or Dunkin’ Donuts for coffee or breakfast. Meanwhile, 53% of Starbucks and Dunkin’ fans “roam,” dropping by their primary chains’ competitors in the span of a month. Loyalty is key to restaurant chains these days: Market share is a priority in an industry without much room to expand, notes Chicago Breaking Business. (More McCafe stories.)