Huggies is apparently trying to start a fashion trend by hawking denim diapers at Target, notes BuzzFeed. "What a wonderful idea!" writes Heather Havrilesky at Salon, who, just in case the sarcasm quotient gets scrunched in this summary, most emphatically does not think this is a wonderful idea.
"Let's hear it for Huggies!" she writes. "It's about time someone recognized the need to turn innocent, joyful little babies into overstyled, self-conscious, world-weary old crones like the rest of us. One small Matchstick Jeans diaper for baby, one giant leap into high capitalist purgatory for babykind!" (Read more Target stories.)