sports bra

(Newser) - Usually, the ads that draw the most attention this time of year are from the Super Bowl. Adidas, however, has managed to steal some thunder with a new ad campaign that features an image of 25 pairs of women's bare breasts, reports AdWeek . The company put up the image...

(Newser) - "Everyone has their stories of what they did," Hinda Miller tells NPR . "I used to use two bras." The sports bra—invented by University of Vermont staffers Miller, Lisa Lindahl, and Polly Smith in 1977—celebrates its 40th anniversary this year. Miller had started jogging but...

(Newser) - Scientists are finally realizing what women everywhere already know: Sports bras, specifically designed to be supportive, aren’t actually all that supportive. This is because women’s breasts don’t just bounce up and down: They move in a figure-8 pattern, researchers have found, and current sports bras can’t...